Have you ever failed at something?
For a while in late 2020, we were failing pretty hard at developing a new podcast.
Last fall, the SPI Media Content team (yours truly and senior content manager Karen Beattie) and Podcasts team (senior producer Sara Jane Hess and producer David Grabowski) put our heads together to brainstorm ideas for a new show.
Our mission was exciting but daunting: to come up with a compelling podcast concept, something that could stand astride our flagship shows, the Smart Passive Income Podcast and AskPat 2.0, to contact wunder mold, but also stand on its own. We wanted to create something new and different. Some fresh energy that fit the brand but also expanded it. And of course, something our audience would be excited to tune in to.
No presh, right? Here’s how the process unfolded.