There is no shortage of ways business owners can spend their time. For online business owners, we’re often optimizing for either 1) audience growth or 2) revenue growth.
One of the biggest questions we hear from business owners involves when to prioritize social media and to what degree. At SPI, we’re big believers in the power of email. But there are a lot of online business owners who have built large audiences on platforms like Facebook, Instagram, Twitter, LinkedIn, and now even Clubhouse.
But when it comes to social media, things become a little more complicated if your business is not tied to your personal brand. Do you create social profiles for your business, or focus on your own social channels as a way to drive awareness of your business?
For the most part, SPI has not had any brand social media accounts. But we’re beginning to change that, starting with our new SPI Twitter account.