What’s the best way to monetize my podcast? That’s the eternal million-dollar question.
Or at least the full-time income question.
I’m sure I don’t need to tell you there are plenty of options for making money from your podcast, from ad sponsorship to affiliate marketing. But one monetization option that’s soaring in popularity with both listeners and podcasters is podcast subscriptions.
In this article, I’ll walk you through why podcast subscription is taking off right now, how to assess what subscription could do for your show, and how to get started with building your own podcast subscription program.
What Is a Podcast Subscription Program?
A podcast subscription program takes premium audio content and puts it behind a paywall. To access that content, listeners pay a fee—usually a monthly recurring fee.