Editor’s note: In the lead-up to our Audience Driven Summit this October, we’re excited to share this guest post from the HeySummit team that’s all about event marketing—what it is, why it matters, and how you can get started. Note: Some of the links in this article are affiliate links, which means we receive compensation if you purchase through these links.
There are a heck of a lot of marketing strategies out there. So why does event marketing stand out to online entrepreneurs? What even is event marketing?? Where do I even begin???
Don’t panic—we’ve got you. Let’s dive into exactly what event marketing is, what it’s good for, and how to get started.
First Things First: What Is Event Marketing?
Event marketing uses events to raise awareness, generate leads, and convert customers.