by Heather Osgood on August 12, 2021
The podcast industry is projected to surpass $1 billion in podcast ads sold in 2021. Here’s how to get a piece of that pie.
Monetizing a podcast can come in many different forms. Your podcast could be a marketing vehicle to help you sell your products and services. You could also receive donations from listeners, or sell advertisements on your podcast. Each of these approaches can be profitable—it’s simply a matter of determining which best fits your business and goals. The podcast industry is projected to surpass $1 billion in podcast ads sold this year, so there’s no question that brands are spending in the space. The question is, how do you get a piece of that advertiser pie? The first step to getting sponsorships is to determine if your podcast is ready for advertisers.